Project Overview

Subbie was designed as a human-centered coordination platform for construction teams working in fast-moving, on-site environments. The goal was to bring clarity, accountability, and continuity to daily site operations without disrupting how teams actually work.

The project focused on designing a system that supports real-time decisions, shared understanding, and follow-through across roles, locations, and timelines, while remaining simple to use under pressure.

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Objectives

• Improve on-site coordination and communication

• Create clear ownership and accountability for tasks and actions

• Reduce missed follow-ups and informal decision loss

• Design workflows that fit naturally into site operations

• Build a scalable foundation for future intelligence and automation

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Scope of Work

The scope focused on product and systems design, including:

• Product & Systems Design: Structuring workflows around tasks, actions, and responsibilities

• Experience Strategy: Aligning the product with real on-site behaviors and constraints

• Interaction Design: Designing low-effort, context-aware interactions for the field

• System Architecture Thinking: Preparing structured data flows for future AI support

• Usability & Accessibility: Ensuring clarity, readability, and ease of use in real-world conditions